Analysis of the Influence of Education Costs, Quality of Educational Services, and References on Parental Satisfaction in Enrolling Their Children at SDIT Al-Kautsar Cikarang

(1) * Widianingsih Widianingsih Mail (Institute Teknologi Bisnis Asia Malang, Indonesia)
(2) Fathorrahman Fathorrahman Mail (Institute Teknologi Bisnis Asia Malang, Indonesia)
(3) Theresia Pradiani Mail (Institute Teknologi Bisnis Asia Malang, Indonesia)
*corresponding author

Abstract


This study aims to analyze the influence of education costs, the quality of educational services, and references on parents' satisfaction in enrolling their children at SDIT Al-Kautsar Cikarang. The research used a quantitative approach with data collected through questionnaires distributed to parents of students. The independent variables in this study include the quality of educational services, education costs, and references, while the dependent variable is parents' satisfaction. The method applied is multiple linear regression with the assistance of SPSS 26 software. The sampling technique used was the Slovin method, with 95 respondents comprising parents of students in grades II-VI at SDIT Al-Kautsar Cikarang. The results show that education costs, the quality of educational services, and references have a significant simultaneous and partial effect on parents' satisfaction. The quality of educational services is the most dominant factor influencing parents' satisfaction, followed by education costs and references. These findings suggest that improving the quality of educational services and implementing effective communication strategies related to costs, as well as reference management, can enhance parents' satisfaction with the school. This study is expected to contribute to the management of SDIT Al-Kautsar Cikarang in developing strategies to improve educational services, refine cost management systems, and create reference-based promotion strategies to strengthen parents' trust and satisfaction.


Keywords


Education Costs, Quality Of Educational Services, References, Parents' Satisfaction.

   

DOI

https://doi.org/10.47679/jrssh.v5i1.250
      

Article metrics

10.47679/jrssh.v5i1.250 Abstract views : 11

   

Cite

   

References


Abas, E., Djafar, T., Ayu J. D., Rukhmana, T., Rino, A., Vanchapo, & Rudiansyah. (2023). Analysis of the Impact of Campus Environment on Faculty Satisfaction with Education at Raden Intan University, Lampung. Journal of Education and Teaching Review, 6(4), 2670-2674.

Akbar, H., Simanjuntak, M., & Asnawi, Y. H. (2022). The Effect of Decision-Making on Choosing Integrated Islamic Schools on Satisfaction and Positive Word of Mouth. Journal of Management and Business Applications, 8(2), 503-514.

Amelia, Y. T., & Safitri, K. (2021). The Effect of Service Quality and Facilities on Loyalty Through Consumer Satisfaction at Hangout Café in Sampit. Coopetition: Journal of Management Science, XII(1), 95-106.

Budiarno, Udayana, I. B., & Lukitaningsih, A. (2022). The Impact of Service Quality and Product Quality on Customer Satisfaction in Building Customer Loyalty. Equilibrium: Journal of Education and Economics Research, 226-233.

Daulay, M. I. (2018). Parental Satisfaction with Early Childhood Education Services at QURROTA AYUN Kindergarten in Pekanbaru. KINDERGARTEN: Journal of Islamic Early Childhood Education, 1(1), 21-38.

Dora, Y. M., & Asmar, N. P. (2023). The Impact of e-Service Quality and Facilities on Student Satisfaction Using e-Academic Services. JIIP (Scientific Journal of Educational Science), 6(3), 1854-1861.

Erinawati, F., & Syafarudin, A. (2021). The Effect of Service Quality, Educational Costs, and Promotion on Decision Making. Valuasi Journal: Scientific Journal of Management and Entrepreneurship, 1(1), 130-147.

Fadil, K., Amran, & Alfaien, N. I. (2023). Improving the Quality of Primary Education Services Through the Implementation of the Independent Learning Curriculum to Achieve Sustainable Development Goals. Attadib: Journal of Elementary Education, 7(2), 1-27.

Fiestasari, S. (2021). The Impact of Total Quality Management, Service Quality, and Educational Costs on Customer Satisfaction with the Teacher Merdeka Learning Program on the MU School Platform. Journal of Economics, Management, and Business, 2(2), 56-64.

Firdaus, I. C. (2023). Parental Satisfaction with Education Services at MAN 11 South Jakarta, DKI Jakarta Province. INNOVATIVE: Journal of Social Science Research, 3(4), 5952-5960.

Harahap, Y., Makhdalena, & Zulkarnain. (2019). The Effect of Academic Service Quality and Educational Infrastructure on Student Satisfaction at the Faculty of Teacher Training and Education (FKIP), University of Riau. JUMPED Journal (Educational Management Journal), 7(1), 117-128.

Herman, N. M., Kaharuddin, & Ashar. (2023). Analysis of Parental and Student Satisfaction with Educational Facilities at Primary Schools. Citra Bakti Educational Journal, 10(3), 662-672.

Hermanto, Amani, T., Vidyastutik, E. D., & Herlambang, T. (2019). Healthcare Service Facilities and Environment on Customer Satisfaction. WIGA: Journal of Economic Science Research, 9(2), 55-64.

Indahniar, A., Rachmawati, I., & Fathorrahman, F. (2021). The Impact of Service Quality and Academic Culture on Satisfaction Through Brand Image Among Students of the Tourism Destination Program, Malang Polytechnic. Journal of Economics, Management, and Business, 2(1).

Government Regulation of the Republic of Indonesia. (2021). Government Regulation No. 57 of 2021 on National Education Standards. Jakarta: Ministry of Law and Human Rights of the Republic of Indonesia.

Ministerial Regulation of Education and Culture. (2018). Regulation of the Minister of Education and Culture of the Republic of Indonesia Number 32 of 2018 on Minimum Technical Service Standards for Education. Jakarta: Ministry of Education and Culture of the Republic of Indonesia.

Pratama, M. R., & Anggrainie, N. (2022). Factors Influencing Parental Decision-Making in Choosing Private Elementary and Junior High Schools in Gracia Lippo Karawaci, Tangerang District. YUME: Journal of Management, 5(3), 680-692.

Rutjuhan, A., & Ismunandar, I. (2020). The Impact of Facilities and Location on Customer Satisfaction: A Case Study of Mahfoed Life Gym. PAMATOR Journal, 13(1), 105-109.

Shahbana, E. B., Timan, A., & Sultoni. (2021). The Impact of Academic Service Quality, Facilities, and Infrastructure on Graduate Student Satisfaction at the Integrated Master’s Program Faculty at State University of Malang. Journal of Education: Theory, Research, and Development, 6(5), 772-778.

Triwijayanti, N., Sanoto, H., & Paseleng, M. (2022). The Impact of Educational Service Quality, School Culture, and School Image on Parental Satisfaction. Scholaria: Journal of Education and Culture, 12(1), 74-80.


Refbacks

  • There are currently no refbacks.


Copyright (c) 2025 Widianingsih Widianingsih, Fathorrahman Fathorrahman, Theresia Pradiani

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

______________________________________________________________________________________________

Journal of Research in Social Science And Humanities

Published by Utan Kayu Publishing

Lucky Arya Residence 2 No. 18
Jalan HOS. Cokroaminoto Kab. Pringsewu
Lampung - Indonesia, Postal code 35373

Email: jurnal.jrssh@gmail.com